Founder and CEO of Highway One Marketing, LLC

Places I’ve worked:

Winston Digital Marketing – Brooklyn, NY (remote)
(2022 – present)

  • Position: Director of Digital Marketing (part time)
  • Oversee direct reports and provide project management, guidance and support.
  • Ensure quality and on-time delivery of deliverables on a variety of client accounts.
  • Hands-on research, strategy, and implementation for client accounts, as needed.

Harvard Business Services – Lewes, DE
(2018 – 2021)

  • Position: Director of Marketing
  • Summary: I led all marketing efforts for the company, including content strategy/creation, SEO, email marketing, social media, PPC strategy in conjunction with an outside agency, an annual scholarship program, event sponsorships, and more.

Franchise Business Review – Portsmouth, NH
(2012 – 2018)

  • Position: Marketing Manager
  • Summary: Formally, I led PPC and SEO strategy, email marketing, and other digital and offline marketing efforts. I created and executed annual webinar series that involved more than a dozen speakers and approximately 100 registered participants. In this small team environment, I was also involved in many aspects of the business, from sales outreach to client management.

Moderne Communications – Rockville Centre, NY
(2007 – 2012)

  • Position: Client Services Director
  • Summary: I was involved in nearly every client program and every new pitch. I presented proposals to brands such as McDonald’s, Hush Puppies, Heineken, Dove, and many more. I served as on-site manager for events involving product sampling, step-and-repeat photo promotions, and pop-up stores.

I also have work experience dating back to my teens and early twenties as a retail store supervisor, assistant manager at a restaurant, customer service agent at a large investment company, and a few others. I look back fondly on some more than others, but am grateful for all the experience along the way!


As far as marketing, my core strengths are in the following areas:

  • Search Engine Optimization (SEO)
  • Google Ads and Microsoft Ads Management (aka PPC or SEM)
  • Website Content Strategy
  • Copy writing
  • Data Analysis and Reporting

Additionally, I have experience in these areas:

  • Amazon Ads/Seller Central Management
  • Social Media Ads (Facebook, Instagram, Twitter, LinkedIn)
  • Email Marketing
  • CRM (Salesforce, Zoho, etc.) Administration
  • Online/Offline Event Coordination

Soft Skills

These are some skills and traits I pride myself on:

  • Clear and honest communication
  • Empathy and understanding
  • Creative problem solving
  • Driven by curiosity

Teaching, Training and Tutoring

This gets its own heading because it’s more of a passion than a skill. Between being the child of two educators and the tutoring work I’ve done (see below), I feel in my element when I can help others learn — which in itself is a learning experience for me.

I’ve worked with high school students, college students, and adult learners from a variety of backgrounds, skill levels, and career goals. I believe that teaching (and learning) is a very individualized process and that success is found only by being adaptable and proactive in finding the right approach.

Volunteer work

Dover Adult Learning Center – While living in New Hampshire, I became a volunteer tutor for this non-profit, focusing on math education for adult students pursuing high school equivalency or college admission. I joined the board of directors and served as chair of the Governance Committee, Vice President, and ultimately President.